In 2011 The Minimart revealed a complete overhaul of its visual identity and brand positioning. As Head of Studio and working alongside the agency partners, members of the board, I lead my design team through a full redesign of all branding collateral.

The Head of Digital and I then took our new branding and together designed and developed a new website for The Minimart under the 3 deliverables of Creative, Clarity and Content. We wanted theminimart.com to stand out from the crowd as a user friendly site that put the creative work at it's core whilst internally making it easily managable. Using JQuery animations on the homepage and Ajax tools within we wanted all visitors to have the same experience no matter what device they used to visit us.

I am a self confessed cosmology geek, albeit on a layman's level. Experience Mars is a personal project to design an immersive, educational and interactive flash site aiming to ignite adventure for a new generation of astronomical explorers.

By the mid 2030's the Earth and Mars will enter into a period of close opposition where the distance between the two planets will be at their least (56 million km). A relatively small distance compared to the 400 million km when they're furthest apart. Backed by President Obama, a new era of space race is no longer in the realms of science fiction. I truly hope to live to see the day men land on Mars.

Add Your Own Scenery is an attempt to create the world’s biggest panorama. Users are encouraged to upload photos taken with a mobile device and using the GPS data stored within the photo, they are placed into a global panorama. Images are then stitched together in a geographical strip from pole to pole across the globe.

Bi-monthly challenges and a chance to win a trip around the world acted as appealing incentives for users to share their uploads and become the most favourite photo. Merrell also donated $1 for every photo uploaded with a target of $250,000 to help protect public lands. The site was supported by a Facebook uploader app and digital display advertising. Creative Review tweeted the site and Contagious featured it on their home page.

I came up with an idea to create a treasure hunt or quest as it came to be known, where fans would watch an exclusive teaser from the 3rd season followed by a riddle. Deciphering the riddle and using Youtube’s active spots would take you on a path to the next video hidden within YouTube. Shine TV really got onboard with the idea and had one of the show’s stars feature in the viral.

During a creative session with the show’s writers we developed the idea further so that clicking the correct active spot would lead you to a video containing one of ten runes. The quest then could be solved by decoding the runes with a key. The viral ran for a week and clocked up over 150,000 upload views and a lot of very happy budding wizards. A US version is currently in development.

EA asked us to pitch a creative idea to launch their main release of 2010. Rather than try to simulate gameplay in a realatively limited medium, the 2 other game players and I had an idea to concentrate on one aspect of the game. Guns, guns and more guns, bullets holes, smoke, rat-a-tat-tat-tat. Well guess what? It worked.

Interacting through linked banners, users could select exclusive weapons and watch their abilities via streamed gameplay videos. The work was translated into 5 different languages. How do you say kaboom in Danish? Kaboom.

Maxifuel is a premium sport nutrition & performance product who sponsor many of the top UK triathletes and was aquired by GlaxoSmithKline in 2010. I designed this pitch winning concept for The Minimart.

The client wanted to show the breadth of their product range in an interesting way. I wanted to show the journey of a triathlete from swim to cycle to racing by creating a dynamic side scrolling javascript based header module. We wanted to give the home page an active and up to date feel so incorporated an events guide module and countdown timer to the next big UK races. Unfortunately that’s where our involvement ended as the website build was completed in-house at Maxifuel.

I have created the poster work for 2 Derren Brown UK tours; Enigma and the current tour Svengali. I came up with the concept with Derren on both occasions and art directed the shoot with celebrity photographer Gary Moyes.

A specialist theatre design agency translated the concept into various other media, including a theatre take over, merchandise and bus T-sides. Below are some examples of DVD boxset designs I have done for Objective.